NRF University Challenge - Carter's
Carter’s, Inc. is the largest branded marketer of young children’s apparel in North America. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,000 Company-operated stores in the United States, Canada, and Mexico and online.
​
Given the significant opportunity to expand distribution beyond existing sales methods, Carter’s tasks your team with taking a deep dive into how the company can expand in their wholesale space and beyond. In this case, your team will identify a new and innovative retailing opportunity, outside of Carter’s physical store locations and e-commerce as points of sale.
