HUNTER GARNER

As part of a nationwide Unilever initiative, university students were challenged to reimagine the AXE brand for a new generation. The goal was to eliminate the outdated stigma surrounding AXE and reposition the product line to better resonate with Gen Z and Gen Alpha. Our team developed a creative, insight-driven campaign that addressed cultural shifts, modern grooming expectations, and authentic brand storytelling. We had the opportunity to present our final concept at the Unilever office in Rogers, Arkansas.